Monday, April 11, 2016

Spieler Ad Mark 2

So, after reading comments on my Spieler ad I decided to redesign it entirely. I kept the border and the logo, but found a free-for-commercial-use image online to use for the background image that I felt fit with the idea of the product a bit better, as Spieler was intended to be a sports/tennis shoe company. I added the tagline "As tough as you are" to tie the other elements in to the overall message. I went with Arial Black for the tagline font because I wanted it to have a solid, sturdy feel.
I might need some advice regarding the logo placement. I messed around with it a bit but couldn't seem to find a better spot for it, though something about it seems off.


2 comments:

  1. I think the sneaker needs some feathering looks as though it was placed there, kinda floating.

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  2. Ian – this is a great improvement – and the image of the runner is good. The next thing to consider is that logo. I encourage you to redesign the logo to be more readable at a much smaller size – so it can be used here smaller. Think clear, bold, high contrast, and letters that are not distorted in the “ghostly” way I see here. Currently the colors and distortion remind me of a haunted house! I’m sure you can find a way that uses the shoe shape and type in a more contemporary, clean way. That’s all this needs.

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