Carl – This is getting close, and so I can finally say something I’ve wanted to say… why orange? This is all about coldness, right? There are multiple words that mention cold, chiller, dark cold… so I have to question the use of bright saturated orange. Want to stick to blues? Also – because the negative space between your 2 columns is being pretty distracting… consider using justified type for your body copy. That’s it! I promise!!
Carl – This is getting close, and so I can finally say something I’ve wanted to say… why orange? This is all about coldness, right? There are multiple words that mention cold, chiller, dark cold… so I have to question the use of bright saturated orange. Want to stick to blues? Also – because the negative space between your 2 columns is being pretty distracting… consider using justified type for your body copy. That’s it! I promise!!
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